Branding plays a crucial role in attracting the right customers and maintaining a competitive edge. However, there comes a time when even the most successful brands need a refresh.

EPS, JPG, SVG, oh my! Each file format in your brand package serves a unique purpose, so we’re breaking down the differences and how you should use each one.

Primary logo, secondary logo, submark…what they all mean and how they should be used.

Building an upscale or luxury company comes with its own set of challenges and considerations. From typography and brand design to photography and brand voice, we'll explore the top five most important things to remember when designing a luxury brand.

We live in an increasingly visual world, and having photography that is a reflection of your brand’s messaging, aesthetics and quality needs to be second on your to-do list after brand design.

“Branding” is a buzzword that gets thrown around a lot lately, but what does it really mean? We’re going back to the basics to figure out what branding is and how to build the perfect brand for you.