Everything You Need to Prepare for a Brand Photoshoot
In an era dominated by visual content, brand photography plays a pivotal role in capturing the attention and hearts of your target audience. It goes beyond showcasing your products or services; it is a form of storytelling that communicates your brand's values, personality, and unique offerings. High-quality, well-thought-out imagery establishes credibility, creates an emotional connection, and sets you apart from your competitors. In a world where first impressions matter, brand photography is your gateway to leaving an indelible mark on your audience.
Whether you own a high-end boutique, a unique artisanal shop, or a bespoke service, these tips will guide you through the process of preparing for a brand photoshoot that will captivate your audience and elevate your brand. So, let's dive into the world of visual storytelling and unlock the secrets to creating imagery that speaks volumes about your business.
Check out this behind-the-scenes video from our day on the set of BARBARA/JEAN’s fall lookbook photoshoot, and below I’ve shared the final product!
Video by Matthew Rowe | Photography by Lily Darragh | Styling by Angela Strauss | Model: Heather Burton
DEFINE YOUR VISION
The first step in preparing for a brand photoshoot is to define your vision. Picture the story you want your brand to tell and the emotions you want to evoke. Consider the essence of your business, its values, and your target audience's desires. Create a mood board that reflects your aesthetic aspirations and use it as a guiding light throughout the process. Remember, a strong vision will provide the foundation for the visual story you’re telling.
CHOOSE THE RIGHT PHOTOGRAPHER
Finding the perfect photographer is like discovering a rare gem. If you’re a luxury brand, seek out a professional who specializes in high-end or luxury photography and has a portfolio that speaks to your desired aesthetic. If you’re a brand that sells outdoor camping supplies, find a photographer with a more natural, rugged style. Collaborate with them to bring your vision to life. A talented photographer will understand your brand's essence, embrace your quirky ideas, and capture the THING that makes your business unique.
ASSEMBLE THE DREAM TEAM
Every star needs a supporting cast, and your brand photoshoot is no exception. Assemble a team of skilled professionals, including makeup artists, hairstylists, and wardrobe or prop stylists. These experts will ensure that every detail aligns with your vision, from flawless makeup to impeccable hair and wardrobe choices. Remember, your dream team will be instrumental in transforming your business into a visual masterpiece.
LOCATION, LOCATION, LOCATION
Choose a location that embodies the essence of your brand and complements your image. The backdrop should enhance your brand's story but not distract from it. Remember, the right location can transport your audience into a world where dreams come true. But be mindful of outside forces. Shooting outside can present obstacles like weather, temperatures, crowds, or bugs. But if you’re shooting inside, consider lighting and space.
WARDROBE WONDERS
When it comes to dressing for success, your brand photoshoot is no exception. Select outfits that reflect your brand's unique personality and align with your target audience's aspirations. Consider collaborating with a stylist who can curate a collection of looks that capture your essence. Every outfit should make a statement and leave your audience longing to become a part of your world.
PROPS & ACCENTS
Details make the difference! Elevate your brand's photoshoot by incorporating props and accents that reflect your aesthetic. Intriguing objects can add depth and narrative to your photos, creating a visual symphony that enthralls your audience.
PLAN THE PERFECT SHOT LIST
To ensure a seamless and productive photoshoot, plan a comprehensive shot list in advance. Identify the key images you need to showcase your products, services, and brand story. Collaborate with your photographer to capture a range of angles, close-ups, and lifestyle shots. Think about how the photos will be used. Websites might need wide banner images, while social media uses vertical images. Simple photos on a white background work great in an online shop, but lifestyle or environmental shots are needed for everything else. And before you invest a lot of time, energy and money into that whole-staff group shot, remember that as much as you love your team, employees will come and go!
REHEARSE & RELAX
Before the big day arrives, rehearse the poses, expressions, and movements you want to convey. Relax, breathe, and let your personality shine through the lens. A natural and confident presence will make your images come alive and resonate with your audience. Remember, confidence is the key that unlocks the door to success.
